AgTech Public Relations
Agtech innovation communicated, simply.
AgTech Public Relations focuses exclusively on providing strategic communications support to agtech entrepreneurs whose innovation can help improve the global food supply chain today. As a woman-owned business working in a predominantly male industry, it was important to strike a balance between feminine and masculine brand elements. I did this by creating a bold logotype inspired by the badges found on farm equipment to evoke a feeling of strength and tradition. Next, I chose a vibrant pallet inspired by colors that occur naturally in agriculture. The result is a perfect balance between feminine and masculine brand elements that feels bold, modern and technical.
