Gilhouly’s Irish Pub
DIVE BAR to neighborhood pub
Gilhouly’s, an Irish themed dive bar located in Kansas City’s, West 39th Street entertainment district faced increased competition after a recently completed expansion of KU medical. The expansion spurred a flurry of new commercial development along the corridor including several new bars and restaurants. Home to KU Med students and colorful locals, Gilhouy’s sits in the middle of an eclectic, creative mix of businesses unlike any other street in KC. To better compete I developed a brand strategy designed to broaden its client base by helping to transform Gilhouly’s from dive bar to neighborhood tavern.
