Best Harvest Bakeries
BUILDING A BRAND FROM SCRATCH
Best Harvest Bakeries was formed when two former McDonald’s executives partnered to purchase Fresh Start Bakeries from the Campbell Soup Company. Their goal was to become the premier bread products producer in the United States. Best Harvest Bakeries hired my agency to rebrand the company to reflect their business strategy and family values. The result was a fully integrated marketing strategy leveraging original content that effectively told their story to key customers. Over the course of time, the brand was extended across corporate and digital assets.
