Missouri Division of Tourism
To walk where legends live.
I had the honor of working with the late, legendary Buck O'Neil to produce this series of print, digital and outdoor ads for the Missouri Division of Tourism. I created this national campaign to promote Missouri as a travel destination to the African-American community and drive traffic to the VisitMO.com website. I accomplished this by highlighting Missouri’s rich, historic African-American culture, events and icons on targeted media channels including broadcast. The result, a 228% increase in web traffic to VisitMO.com.
