Creative Director, Brand Designer and Brand Marketing
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Missouri Division of Tourism

MO Division or Tourism - Buck O'Neil Header

Missouri Division of Tourism

To walk where legends live.

 

I had the honor of working with the late, legendary Buck O'Neil to produce this series of print, digital and outdoor ads for the Missouri Division of Tourism. I created this national campaign to promote Missouri as a travel destination to the African-American community and drive traffic to the VisitMO.com website. I accomplished this by highlighting Missouri’s rich, historic African-American culture, events and icons on targeted media channels including broadcast. The result, a 228% increase in web traffic to VisitMO.com.

SERVICES

print + outdoor + digital + radio + copy + script writing

 
 
VisitMO - Buck O'neil Print Ad
 
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VisitMO - Buck O'neil Bus Stop
 
VisitMO Billboard - Buck O'Neil