The Floor 9 brand had become diluted since its launch nearly five years ago – slowly becoming a catch-all home and gifts brand with no clear direction. My in-house creative team was challenged to completely reimagine Floor 9. After extensive trend research my team and I developed a creative brand strategy that focused on gifting. The result, a complete transformation of Floor 9 into a highly giftable lifestyle brand that sings on the shelf.

SERVICES

brand strategy + branding + identity design + packaging + print + digital + email + social + video