Creative Director, Brand Designer and Brand Marketing
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Floor 9

Creating a heritage brand

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Floor 9

A lifestyle brand reimagined

 

The Floor 9 brand had become diluted since its launch nearly five years ago – slowly becoming a catch-all home and gifts brand with no clear direction. My in-house creative team was challenged to completely reimagine Floor 9. After extensive trend research my team and I developed a creative brand strategy that focused on gifting. The result, a complete transformation of Floor 9 into a highly giftable lifestyle brand that sings on the shelf.

SERVICES

brand strategy + branding + identity design + packaging + print + digital + email + social + video

 
 
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Giftable Packaging
 
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Giftable Packaging
 
 
Floor 9 Tote
 
 
F9 NEW ARRIVALS CAMPAIGN